Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Final Music Video

Final Digi-Pak

I have now finished the Digi- Pak for the single 'Love Me Again' by our artist Aaron.

Website

http://chloekgeorge.wix.com/aaron

I have now finished creating the website for our artist. I have used the website to try to promote the artist the best I can. I have used images and a biography to do help promote Aaron.

Planning

Today we decided to change our idea up a bit. Instead of us having a band we have decided to focus on the one artist. We have also decided that we are going to just have the one artist throughout. We feel that as this is the artist first video we would like to focus on him for the audience to be able to connect with the artist.

Editing- 13th February 2014

Today we started editing. We looked over all the footage we have previously shot and we have found some really good shots. There are some things that we have found we will need to shoot again due to the lighting not being very good or things getting in the way of the shot.
We are going to re- film these shots next week.

Font Tests

I have started testing out different Fonts that I can use on my Digi- Pak front cover. This is useful for me to test out because I can now ask my peers what they think of the 4 designs and which one would work best.

Filming Day 3- 5th February 2014

Today we re- filmed the shots in the Drama studio using the lights but this time with adding the smoke machine. The smoke machine created some really good effects when filming and made the shots look much more realistic.

Digi- Pak Research

Albums are an important part of increasing sales in the music industry. Although due to the quicker and easier way to download music, through internet downloads, album sales have decreased in the last 5 years rapidly. Digi- Paks are a good way to show pictures of the artist and the lyrics of the songs within the album. Digi- Paks can also be viewed on iTunes when downloading music. Digi- Paks are good as it allows the buyer to feel more connected to the artist by being able to see the pictures and read the lyric sheets.

Filming Day 2- 18th December 2013

Today we continued to film. We started to get some really good shots to fit in the music video. We tried out different shots such as close- ups and long shots.
We also tested out some shots with different spotlights which looked really good when we played them back.

Filming Day 1- 4th December 2013

Today we started filming our music video. We used the drama studio in school where they have the big spotlights in order to make the music video more realistic. We have some decent shots of our singer and the progress is coming along.

Planning for Preparing to Film

This week we spoke about the planning for the week ahead and for the filming. We have decided that our storyboard will be finished by the end of the week (Friday 22nd November).

Another task we need to complete is the location pictures. This will be done by the end of next week so by the 29th November.

We have also decided that we will start shooting our music video in 2 weeks time which will be on the week beginning 2nd of December. We have given ourselves 2-3 weeks to film which will lead us up to the 20th December. In order to make sure we have all the equipment we need we will need to make sure that we have given ourselves enough time to book the equipment such as the smoke machine so this will all have to be booked by the 25th November.

19/11/2013 Lesson Meeting

In todays lesson we have been discussing the locations which we will be filming in. We have also decided that we will start filming on the week beginning 2nd December. We have completed our storyboard also which means we are all set to start filming.

Marketing an Artist Research- Reuben Jay

In order to get a greater understanding of how we will need to market our artist to our audience we created a presentation about a fake artist named Reuben Jay. We spoke about how we would market him and how we would get him noticed. Me and my partner Aaron came up with the idea of using a YouTube channel in order to get his music videos noticed. We also said that making him do covers of well known songs will also get him noticed by fans of that particular song.

We said that we could use Twitter as a way of gaining a big fan base. We would get him to tweet about what he is getting up to and places he will be in order for fans to turn up to see him. We also said that we would use Facebook for the same reasons as some people don't have Twitter but have Facebook.
Instagram is another good use of social media in order for him to gain fans because he can take pictures of places he has been and things he is doing so the audience feel more involved in his life.

For his first album we looked at other albums and saw that images of the artist is quite popular as well as lyric sheets. We thought using these ideas would be good in order for people to know who he is by his image as well as his music.

We said a good way to get media attention would be to go on chat shows such as MTV because our target age watch this show. We also said that he should go on Alan Carr's Chatty Man because we did research on the type of people that are shown on his shows and there is normally one artist that is not that well known. We thought he could also then have the chance to sing his new single in order for people to hear it. We also researched that our target age 16-23 year olds watch this show.


When I am marketing my artist I will also consider all of these ideas. I will also use a Website where my artist can sell merchandise and have updates of tours dates for his fans to see. I will also use lyric sheets and him for the images for the album. Using social media sites such as Twitter or Facebook is also a good way to market my artist and get him known to a wide range of people.


 

Album Artwork Research

I looked at 3 different Album's from different artists and looked at what I liked about them and would use in my own Album Artwork. I really liked the bright colours of Mika's album and I really liked the lyric sheets from Jessie J's with all the pictures of her capturing her in different shots and at different angles.

Moodboard of Ideas for our Music Video

I created a moodboard of all the ideas which we have for our music video. One of our ideas is to use people of all ages arguing; children, teenagers and adults. We have also chosen locations for these which can be seen in the moodboard. I have included pictures of instruments because we want to film the band playing. I have also selected images of the equipment such as smoke machine, lights and microphone. Our artist John Newman who is the man in the middle of the moodboard is dressed how we are going to dress our artist.

History of The Music Video

I decided to research about the History of The Music Video to find out more about Music Videos.

Music videos (also known as promo's, video clips) are short films which are used to promote a song through the use of visuals. Many Music Videos are used as a way of promoting singers or bands.

Music videos date back to the time of the first sound films. Music was used alongside many promotional shorts in order to make them more interesting. There were many Disney movies which were based around music from upcoming movies and were used as a type of promotion.

There were many Soundies which were eight 3 minute short films with music could be found in a Panoram Jukebox. This could be found in many pubs and taverns. It was used to view visuals whilst listening to music at the same time.

Between 1950 and 1954 many short musical films were made in America for the use of adverts between programmes.

Many videos were produced for the music programmes such as Top of The Pops in the late 1970's. BBC were very strict with TOTP and the amount of outsourced videos they were allowed to use. Therefore if a good music video was made people would want to buy it in the hope they would see it on the show the following week which increased sales.

In 1981 MTV was produced in America and was the first programme to produce 24 hour music television showing short clips from singers and bands and showing many music videos. The first video that was ever played on MTV was Video Killed The Radio Star by The Buggles.



Many other early MTV videos came from British bands such as Duran Duran. This band was not very popular at first and was not receiving much radio coverage. They produced very visually appealing videos and when broadcasted on MTV Duran Duran became very popular.



Many artists such as Michael Jackson and Madonna had their videos shown on MTV and were promoted by MTV to gain a wide audience.

In 1983 the most iconic music video was released by MTV by Michael Jackson. The song was 'Thriller' and the video was 14 minutes long. The video set extremely high standards for other artists after costing $500000 to film and make. This song and 'Billie Jean' were big videos that influenced more African American artists videos being played on MTV.

Star Image- Chris Brown

Chris Brown is a well known artist that has sold millions of records worldwide. Many people view him as the bad boy that beat up his former girlfriend Rihanna but there are also some girls which see him as the good looking idol that they all want to marry.
Chris is known for his good style with clothes and shoes. He is always dressed in nice designer
clothing. He sings a lot of songs about girls/ women and in his videos we see a huge sense of voyeurism through the shots of the girls bodies.

He is seen as a very loud and confident person because he is always getting up to something whether its fights in clubs or performing on stage in a big, loud way. He is a very good dancer which he shows a lot of in his music videos.

We can see his confidence through the use of shots of his body in music videos which he would have been told to do from the music company in order to gain girl fans.

Chris has a Twitter account which he reguarly tweets from about what he is doing and he sometimes writes quotes. He also tweets pictures and videos of himself.  Here he can gain fans from them being able to see his latest song releases, what he is getting up to and if he is going to be at any social spots.

Chris also has a VEVO account where he posts his music videos and people from around the world can view them. This is a way he can get more fans to notice his music and can also gain more sales of the song from the more fans that watch his videos and like his songs.

For our star image I think the use of the confidence and the loudness would be good because it would make him stand out from the millions of artists around. Also the use of body shots of him could also be a good way to engage the girl fans.

Some of the ideas I have for our artists Star Image is:

• Confident
• Loud
• A sort of good boy that doesn't go breaking the rules
• Can be seen as good looking to the girls which means a good sense in style
• He doesn't break the rules
• He seems quite innocent