Digi- Pak Research

Albums are an important part of increasing sales in the music industry. Although due to the quicker and easier way to download music, through internet downloads, album sales have decreased in the last 5 years rapidly. Digi- Paks are a good way to show pictures of the artist and the lyrics of the songs within the album. Digi- Paks can also be viewed on iTunes when downloading music. Digi- Paks are good as it allows the buyer to feel more connected to the artist by being able to see the pictures and read the lyric sheets.

Marketing an Artist Research- Reuben Jay

In order to get a greater understanding of how we will need to market our artist to our audience we created a presentation about a fake artist named Reuben Jay. We spoke about how we would market him and how we would get him noticed. Me and my partner Aaron came up with the idea of using a YouTube channel in order to get his music videos noticed. We also said that making him do covers of well known songs will also get him noticed by fans of that particular song.

We said that we could use Twitter as a way of gaining a big fan base. We would get him to tweet about what he is getting up to and places he will be in order for fans to turn up to see him. We also said that we would use Facebook for the same reasons as some people don't have Twitter but have Facebook.
Instagram is another good use of social media in order for him to gain fans because he can take pictures of places he has been and things he is doing so the audience feel more involved in his life.

For his first album we looked at other albums and saw that images of the artist is quite popular as well as lyric sheets. We thought using these ideas would be good in order for people to know who he is by his image as well as his music.

We said a good way to get media attention would be to go on chat shows such as MTV because our target age watch this show. We also said that he should go on Alan Carr's Chatty Man because we did research on the type of people that are shown on his shows and there is normally one artist that is not that well known. We thought he could also then have the chance to sing his new single in order for people to hear it. We also researched that our target age 16-23 year olds watch this show.


When I am marketing my artist I will also consider all of these ideas. I will also use a Website where my artist can sell merchandise and have updates of tours dates for his fans to see. I will also use lyric sheets and him for the images for the album. Using social media sites such as Twitter or Facebook is also a good way to market my artist and get him known to a wide range of people.


 

Album Artwork Research

I looked at 3 different Album's from different artists and looked at what I liked about them and would use in my own Album Artwork. I really liked the bright colours of Mika's album and I really liked the lyric sheets from Jessie J's with all the pictures of her capturing her in different shots and at different angles.

Pop Rock Genre Music Video Analysis

Demi Lovato's song Here We Go Again is a mainly Pop- Rock genre song. There are many aspects of the song which resembles the typical upbeat pop song like the introduction at the beginning. This intro is upbeat and sounds very innocent and pop like. We then get into the song more and the rock side to the song is shown very clearly through the use of the the band, loud use of instruments, loud singing and the audience. The band is a typical rock band with the use of electric guitars and drums which are use loudly. She also sings really loud and quite scream like at some high notes which rock bands do often. The audience also have the horn signs which is a typical rock like symbol.
We can also see the dark, grungy side to the artist through her clothes which is use to show the rock side to the song also. The beginning of the song shows the pop side due to the use of red colours and the picture of a happy couple.

When making the music video I think some of the ideas and conventions used in the music video should be used. One of them should be the use of the band and instruments because it makes people understand the genre of the music more. I also think the way the artist dresses and the colours they wear also shows the genre and this could also be used in our music video.

Pop Rock Music Video Analysis

 

An example of a Pop Rock video is Michael Jackson, Beat it. This video has a upbeat pop song with the use of a rock like beat to it. The idea of the pop side in this Music Video can be seen through the dance moves and the upbeat catchy tempo to the song. The rock side to the music video can be seen through the mise en scene of the music video. The clothes which show a gothic, grungy side to the song through the leather jacket. The setting which is quite dark and gloomy also creates a rock like feeling.




Pink, So What is another example of a Pop Rock music video. The song is very upbeat and catchy which gives it a pop like effect. The instruments used are very beaty like a drum set and an electric guitar which gives it the rock effect. Through the music video there are many things which point out a rock/ grungy side to the artist. Tattoo's is one thing which signifies this to the audience. The artist also looks very gothic and grungy with her hairstyle and make- up which is very dark. One thing which also signifies the rock attitude of the artist is the guitar shop and smashing up the guitar which some rock bands do at gigs.

Overall Pop Rock music videos have two sides to them. They normally show a pop and upbeat side which can normally be seen through the music itself and the music video and instruments show the Rock and grungy side.

Music Video Research- Rihanna Stay

I think this video is either something someone would enjoy or someone wouldn't like. I find it really interesting how the artist (rihanna) can draw you in to watch more when it's all in one place.People who like more exciting videos with bright lights and lots of dancing wouldn't enjoy this as she is sitting in the bath for the majority of this but I think her facial expressions and different shots of her face and tattoo's draw people in.

Music Video Research- Chris Brown Beautiful People

I enjoy watching this video mostly because it's from Chris Brown's and his friends point of view. It shows all of the different things that him and his friends do. The thing which I like the most about this video is the shots of him standing against a wall with the animated writing on it. I think what draws people into this video is because it is fun and different. It's not like a typical music video with the artist performing it also uses real life filming when he is with his friends.

Music Video Research- Rihanna Diamonds

I like this video because of some of the effects that are used. The use of reversing all the broken items looks really good and I would like to use something like this is my final product. I also like the shots of the hands which are slowly loosing touch. I think this creates an effect on the audience. One thing I think that I wouldn't use in my final product would be the bright lights behind the main character as it cuts out some of their face in the shot.

Music Video Research- Beyonce Love On Top

I like the setting for this music video. Even though it is only in one setting the whole time I find it really works. The dancing and coreography work really well and draw attention to the music video. When making my music video I would like to involve some sort of dance as it works really well. The bright lights used also work really well as all the colours are bold and bright.