Goodwin Applied to Current Music Video- Classic by MKTO

In this music video there is a relationship between the Lyrics and the Visuals which is what Goodwin said when analysing music videos. One word which is repeated quite a lot throught the song is 'classic'. We can see how they have created the classic look through the clothes they are wearing, the card games and the drinking of the cocktails. Another link between the lyrics and the visuals is through the line 'Like a gentleman bringin' glamour back'. This line indicates bringing something back which is glamour from the past which is what is being shown as in todays times people don't dress like that. One of the best links between the lyrics and the visuals is when they sing the lines: 

'A star in the 40’s, centrefold in the 50’s
Got me tripping out like the sixties
Hippies Queen of the discotheque
A 70’s dream'
Everytime a different time age is sung a girl is shown in the photobooth dressed how they would have been in that day and age. This shows a strong relationship between the lyrics and the visuals because they are explaining to the audience what the lyrics mean.

There is also a link between the music and the visuals. The drum beats in the music matches with quite alot of the cuts in the video which makes the beat stand out.

During the video there are many close ups of the main singers whilst performing. The close ups are used to allow the audience to make a connection with the artist and for the artist to look into the camera. Goodwin said in his analysis that the record labels demands will include the need for close ups of the artist due to this being away to market and show off the artist as a person.

Pop Rock Genre Music Video Analysis

Demi Lovato's song Here We Go Again is a mainly Pop- Rock genre song. There are many aspects of the song which resembles the typical upbeat pop song like the introduction at the beginning. This intro is upbeat and sounds very innocent and pop like. We then get into the song more and the rock side to the song is shown very clearly through the use of the the band, loud use of instruments, loud singing and the audience. The band is a typical rock band with the use of electric guitars and drums which are use loudly. She also sings really loud and quite scream like at some high notes which rock bands do often. The audience also have the horn signs which is a typical rock like symbol.
We can also see the dark, grungy side to the artist through her clothes which is use to show the rock side to the song also. The beginning of the song shows the pop side due to the use of red colours and the picture of a happy couple.

When making the music video I think some of the ideas and conventions used in the music video should be used. One of them should be the use of the band and instruments because it makes people understand the genre of the music more. I also think the way the artist dresses and the colours they wear also shows the genre and this could also be used in our music video.

Pop Rock Music Video Analysis

 

An example of a Pop Rock video is Michael Jackson, Beat it. This video has a upbeat pop song with the use of a rock like beat to it. The idea of the pop side in this Music Video can be seen through the dance moves and the upbeat catchy tempo to the song. The rock side to the music video can be seen through the mise en scene of the music video. The clothes which show a gothic, grungy side to the song through the leather jacket. The setting which is quite dark and gloomy also creates a rock like feeling.




Pink, So What is another example of a Pop Rock music video. The song is very upbeat and catchy which gives it a pop like effect. The instruments used are very beaty like a drum set and an electric guitar which gives it the rock effect. Through the music video there are many things which point out a rock/ grungy side to the artist. Tattoo's is one thing which signifies this to the audience. The artist also looks very gothic and grungy with her hairstyle and make- up which is very dark. One thing which also signifies the rock attitude of the artist is the guitar shop and smashing up the guitar which some rock bands do at gigs.

Overall Pop Rock music videos have two sides to them. They normally show a pop and upbeat side which can normally be seen through the music itself and the music video and instruments show the Rock and grungy side.

Genre Analysis- Pop Rock

I have created a prezi in order to analyse our groups chosen genre 'Pop Rock'. The prezi analyses the history of Pop Rock music and shows some artists which have songs with this genre.

Initial Ideas and Music Video Research

This week we have been discussing some ideas of songs that we have for our Music Video.

Our first idea was the song 'Classic' by MKTO. We thought this would be a good idea because the band are not a very well known band. We thought that this way we could help to promote them as a band as well as making a successful music video. The one problem we had with choosing this song was that the video was already very good. They promoted the artists by showing them in different situations, using eye contact into the camera and having different shots of them. The video also used many other ideas that we had for our music video such as a stage, lighting, good costumes and smoke machines.


Another music video which we thought would be a good idea for our music video was 'Love Me Again' by John Newman. We thought this song was very good and we also didn't like the music video much. We thought we could improve this music video in order to draw more attention to the lyrics of the song and more attention to the artist himself. We thought we could also improve this music video by making sure that it was brighter and less dull like the original music video. We have also had ideas of using lighting, smoke machines and a stage. We couldn't think of any points of why we shouldn't pick this song for our music video.

Music Video Director- Sophie Muller

Sophie Muller is an english music video director who is known for working with big artists such as Coldplay, Sophie Ellis- Bextor and Shakira. She gained a Foundation diploma in art after leaving secondary school and then went on to study at the Royal College of Art to gain a masters degree in Film and Television.

Sophie is known for bringing out the personality and emotion of the artist in the music videos. One music video which I love is Stay by Rihanna. This music video is so simple yet so interesting. The use of a simple setting was a good idea because the audience are inticed to watch the video because of the emotion that Rihana portrays in the video.



Another video which Sophie Muller has directed is 'Girl on fire' by Alicia Keys. This video is again very simple yet shows in so many ways the personality and the emotion of the artist through different features such as the close- ups to show the emotion in her face. The video is a lot about showing the strength of the women and how she is 'on fire' Sophie has shown this through many iconic ways such as Alicia cleaning the toys and looking after the children.



In Shakira's music video for 'Hips don't lie' sophie has shown Shakira's bright and bubbly personality through the dancing and the bright colours used. There are a lot of shots of Shakira dancing and even though she is standing in a basic room she stands out wearing bright colours. I think this is good because she is the main part and Sophie has shown her personality.



Overall Sophie Muller focuses on bringing out the emotion and personality of the artists she works with and I think this is important in order to entice the audience to want to watch. I love Sophies videos and will use these techniques of emotion and personality when I am working on my music video.

Intertextuality

Music videos are often described as post modern. They often refer to other media texts such as cinema, television, fashion and photography. This can draw recognition from the audience. This is called Intertextuality. Intertextuality can also be used to create humour out of a pre- existing media text. In music videos intertextuality can be shown in many different ways.
One way intertextuality is shown in music videos is through television. An example of this is in the music video Sabotage by the Beastie Boys.



Another type of intertextuality in music videos is refferring to a movie. Material Girl by Madonna is a mimic of Marilyn Monroes performance of 'Diamonds are a girls best friend' in the movie Gentlemen Prefer Blondes.



The Red Hot Chilli Peppers refer to many video games in their music video of Californication such as Grand Theft Auto and Tomb Raider. This is something which would attract a younger generation of viewers.



In the Music video of Addicted to love by Robert Palmer has been referenced in different media texts such as the video for 'Wild Thing' by Tone Loc who has tried to make humour through imitation of the original video by Robert Palmer.