I think that a successful music video needs to draw in the attention of the viewer. One important way of doing this is through eye contact and showing the emotion of the music. Another way to make a successful music video is through the entertainment side. Dancing and performing is a major part of a music video because if the performance is bad then it won't get people's attention.
Lip syncing is another important aspect of the music video and this is something which I will make certain is perfect when I make my music video.
I think the setting and lighting of the music video is also another aspect which can either make or break a music video. If the lighting is dull then it can ruin the whole thing because people won't be drawn in to watch it.
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