In order to get a greater understanding of how we will need to market our artist to our audience we created a presentation about a fake artist named Reuben Jay. We spoke about how we would market him and how we would get him noticed. Me and my partner Aaron came up with the idea of using a YouTube channel in order to get his music videos noticed. We also said that making him do covers of well known songs will also get him noticed by fans of that particular song.
Instagram is another good use of social media in order for him to gain fans because he can take pictures of places he has been and things he is doing so the audience feel more involved in his life.
For his first album we looked at other albums and saw that images of the artist is quite popular as well as lyric sheets. We thought using these ideas would be good in order for people to know who he is by his image as well as his music.
We said a good way to get media attention would be to go on chat shows such as MTV because our target age watch this show. We also said that he should go on Alan Carr's Chatty Man because we did research on the type of people that are shown on his shows and there is normally one artist that is not that well known. We thought he could also then have the chance to sing his new single in order for people to hear it. We also researched that our target age 16-23 year olds watch this show.
When I am marketing my artist I will also consider all of these ideas. I will also use a Website where my artist can sell merchandise and have updates of tours dates for his fans to see. I will also use lyric sheets and him for the images for the album. Using social media sites such as Twitter or Facebook is also a good way to market my artist and get him known to a wide range of people.
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