Wednesday, 16 October 2013

Goodwin Applied to Current Music Video- Classic by MKTO



In this music video there is a relationship between the Lyrics and the Visuals which is what Goodwin said when analysing music videos. One word which is repeated quite a lot throught the song is 'classic'. We can see how they have created the classic look through the clothes they are wearing, the card games and the drinking of the cocktails. Another link between the lyrics and the visuals is through the line 'Like a gentleman bringin' glamour back'. This line indicates bringing something back which is glamour from the past which is what is being shown as in todays times people don't dress like that. One of the best links between the lyrics and the visuals is when they sing the lines: 

'A star in the 40’s, centrefold in the 50’s
Got me tripping out like the sixties
Hippies Queen of the discotheque
A 70’s dream'

Everytime a different time age is sung a girl is shown in the photobooth dressed how they would have been in that day and age. This shows a strong relationship between the lyrics and the visuals because they are explaining to the audience what the lyrics mean.

There is also a link between the music and the visuals. The drum beats in the music matches with quite alot of the cuts in the video which makes the beat stand out.

During the video there are many close ups of the main singers whilst performing. The close ups are used to allow the audience to make a connection with the artist and for the artist to look into the camera. Goodwin said in his analysis that the record labels demands will include the need for close ups of the artist due to this being away to market and show off the artist as a person.

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