Pop Rock Genre Music Video Analysis

Demi Lovato's song Here We Go Again is a mainly Pop- Rock genre song. There are many aspects of the song which resembles the typical upbeat pop song like the introduction at the beginning. This intro is upbeat and sounds very innocent and pop like. We then get into the song more and the rock side to the song is shown very clearly through the use of the the band, loud use of instruments, loud singing and the audience. The band is a typical rock band with the use of electric guitars and drums which are use loudly. She also sings really loud and quite scream like at some high notes which rock bands do often. The audience also have the horn signs which is a typical rock like symbol.
We can also see the dark, grungy side to the artist through her clothes which is use to show the rock side to the song also. The beginning of the song shows the pop side due to the use of red colours and the picture of a happy couple.

When making the music video I think some of the ideas and conventions used in the music video should be used. One of them should be the use of the band and instruments because it makes people understand the genre of the music more. I also think the way the artist dresses and the colours they wear also shows the genre and this could also be used in our music video.